Trade card of Mary & Ann Hogarth, the old Frock Shop

The Trade card of Mary & Ann Hogarth, the old Frock Shop, created by William Hogarth between 1725 and 1735, is a compelling example of 18th-century commercial graphic design executed in the print medium. This small etching functioned as an advertisement for the clothing business operated by Hogarth’s two sisters, Mary and Ann. The card identifies their establishment as the "old Frock Shop," a clear indication that the business likely specialized in refurbishing, selling, or mending used garments—a vital and common mercantile endeavor in Georgian London.

While Hogarth is primarily known today for his great moral and satirical prints, he frequently applied his skills to practical and commercial graphic design tasks, reflecting the necessity of generating income in early professional life. The detailed nature of the etching process allowed for the production of numerous copies, essential for distributing this functional trade card throughout the city. This piece demonstrates the artist’s characteristic attention to detail and ability to convey essential information with clarity, even in a small-scale format.

This particular print holds significant biographical interest, illustrating Hogarth’s direct involvement in supporting his family’s livelihood through his artistry. Now residing in the collection of the Metropolitan Museum of Art, this early example of commercial art provides valuable insight into the economics and advertising strategies of the period. Because of its historical importance and age, this work, like many significant 18th-century etchings and prints, is often digitized and available for study through the public domain.