I. Lewis & Co.

I. Lewis & Co. was an American publisher and distributor active in 1903, specializing in the production of commercial print ephemera. The firm’s output consisted primarily of collectible tobacco insert cards, a common form of mass-produced advertisement in the late 19th and early 20th centuries.

The company is best known for the T65 series, titled "Girls and Men in Costume." These high-quality prints were issued as promotional materials distributed inside packages of Golden Eagle Cigars. The subjects typically featured romanticized figures, often referencing military uniforms or idealized portraiture.

Eleven prints attributed to I. Lewis & Co. are represented in museum collections, confirming the historical significance of the firm's output in American commercial printing. Works from the series preserved in institutions include 11th Regiment Hussars (Cherry-Pickers) Balaklava, After a good one, Bringing him down, Coquette, and Green Goods, by Gosh!.

The Metropolitan Museum of Art holds examples of the "Girls and Men in Costume" series. As works produced in the early 20th century, many of the lithographic prints created by I. Lewis & Co. are now in the public domain, making them available for historical research and display.